Is your pro-shop looking for opportunities to grow revenue without the need for additional inventory? If you have considered a teaching academy, but have hit roadblocks along the way, we're here to help.

When you have a program that allows your archers to grow and succeed, you have the foundation to just keep growing.

Here at X10 Archery Academy, our services, skill sets, and atmosphere are what keeps people coming back, become better archers, and ultimately helps us keep the doors open in a world where bow hunting is in decline. But it's more than that. It's a people thing.

Pro-Shop Consultancy Package

Many archery pro-shops have the desire to start their own competitive program to bring in more archers, which is a great way to increase revenue and better serve the needs of your customer base.

Learn how to create, manage and grow a successful program in your store. We want you to succeed, as we grow the sport of archery together.


  • 45-minute Zoom or telephone call during which the circumstances and needs are detailed
  • Receive a detailed email casting the vision, with steps on how to achieve it
  • Unlimited emails for one month
  • Guidelines on offering lessons
  • Guidelines on managing an instructor pool
  • Guidelines on rental equipment and walk-ins
  • Guidelines on hosting events
  • $995 One-Time Fee
  • ($795 with certification class)

Pro-Shop Consultancy Pay-As-You-Go


  • 45-minute Zoom or telephone call during which the circumstances and needs are detailed
  • Receive a follow-up email with details of the conference
  • $150 Per Session

Email to get started on your path to pro-shop success.



Lynda presented a seminar on "Building a Successful Archery Learning Academy" at the ATA Shows 2018 and 2020.




 Recommended Resources:


Certify Your Team to Teach Archery 

To elevate your club, be it JOAD or some other type of development or competitive program, become a USA Archery certified instructor or coach.

USA Archery certification will bring much more credibility to your program, and, you will learn more about the target side of archery.

Sometimes it's just not feasible to have your whole team travel at the same time, and the travel costs soon add up.  

Lynda has certified 100+ instructors and coaches and will travel to your location to train your team. 

Host Responsibility

Indoor archery range and/or classroom
Projector and screen or large monitor
Minimum 3 training recurve bows & arrows
Range or portable target and safety net 

Level 1: $1,150*

  • 1-day course
  • Up to 6 attendees
  • Add $150 per additional
Level 2: $1,750*
  • 2-day course
  • Up to 6 attendees
  • Add $250 per additional.
Level 3: $2,350*
  • 3-day course
  • Up to 6 attendees
  • Add $350 per additional

* Plus travel/lodging

Requirements for Level 2/3 certification

Trainer Responsibility

  • A class tailored to your needs
  • USA Archery certification materials
  • Discounted pro-shop program consultancy


Necessity is the mother of invention.
Desire will fuel your intention. 
Necessity and Desire will fuel your fire,
and the Results will get your attention.

~ Lynda Whitehead

About Lynda Whitehead

Lynda, a USA Archery Level 4 NTS Coach and Coach Trainer, who started her archery career in bow-hunting and 3D, has established two USA Archery JOAD clubs. Along with her solid team of instructors and coaches, she currently runs the largest archery learning academy in Texas, with multiple state and national podium wins from X10 Academy. An organized, well-structured club, with access to resources, is the key to a successful program. 

Lynda spent 10 years working for British Intelligence where her tours included two years as a data analyst, four years in project management, and four years in IT working as a network engineer and Webmaster. Stateside, Lynda spent four years as an Executive Director of an adoption ministry, and four years as Director of Sagemont Church bookstore and cafe. This last stint included being instrumental in the planning, development, and establishment of the new bookstore and cafe as part of a multi-million dollar building project.

These planning, management, and technical skills have all come into play as Lynda has created and grown X10 Archery and Academy.